We exist to deliver events that generate excitement, passion, personal growth and participation for all ages and abilities.
Our aim is to create a loyal customer base that is encouraged to return to our events year after year – from kids to veterans, from novices to elites.
We also focus on boosting local economies and tourism, by holding our events in superb locations and creating a fun, festival atmosphere.
We successfully build partnerships and relationships with sponsors, competitors, customers, staff and suppliers to create mutually favorable outcomes.
Through attention to detail, safety and a personal, friendly approach, we continuously aim to set the benchmarks that others strive for.
In every aspect of our events and services, we aim to:
- Foster a harmonious working environment for all staff to grow and develop to their highest capacity and ability.
- Be culturally and environmentally sympathetic to event venues.
- Manage events that attract favorable national and international media coverage, including television.
- Appeal to different age and interest groups.
- Manage events that are financially viable and sustainable for the long term and provided an attractive package to major national corporate sponsorship entities.
- Create a very significant, positive economic impact for local businesses, boost tourism and create continued interest in the area.
- Have ongoing year round benefits for event regions via the flow-on effect created by high-quality, successful events.
- Establish mass participation tourism based events that embrace and involve the community and create a sense of ownership.
- Attract large numbers of participants and supporters across Canada and internationally by providing safe, successful events with major benefits for all stakeholders.
We are involved with the sport of cycling because it has become a passion. Hosting the best event that you can is a great challenge. We are athletes who put on races for athletes and we are fortunate to be able to be involved with both parts of the sport. Seeing people get involved with a sport that has given a great deal to us is very rewarding. We have met people from around the World, amateur and professional, some having become close friends.
At Outback Events, our goal is to put on safe, fun and successful events that creates a great experience for our athletes when racing with us. We are a very interactive team that constantly likes to interact with our athletes so we can stay on top of all concerns or positive feedback.
